Do you have structured email campaigns that engage your entire database, including cold or past clients?
Yes
No
Are you re-engaging subscribers who haven’t opened emails in 3+ months?
Yes
No
Does your email system auto-personalise content based on how each contact has engaged & their buyer preferences so every message feels relevant and timely?"
Yes
No
Are you tailoring email frequency to match each subscriber’s behaviour—ramping up for active prospects and scaling back for colder leads?
Yes
No
Are you adjusting your follow-up approach based on whether someone is clicking like a hot seller or browsing like a casual buyer?
Yes
No
Do you currently run automated email campaigns like Just Listed, Just Sold, or Appraisal requests?
Yes
No
Do you survey your active subscribers regularly to ensure they are receiving content that is valuable to them?
Yes
No
Can you easily see who is clicking on your emails, who is the most engaged and what they're engaged in?
Yes
No
Are you certain that your subscribers are not getting the same email twice or three times from a single campaign?
Yes
No
Do you get alerts or insights when a contact shows signs they’re ready to buy or sell?
Yes
No
Are you sending automated campaigns that speak to every key audience—like buyers, sellers, and contacts ready for appraisals, inspections, or auctions?
Yes
No
Are these campaigns set up once and running in the background without needing daily input from your team?
Yes
No
Do you have a clear view of which emails are driving enquiries, appraisals, or listings?
Yes
No
Do you review performance data regularly to guide your future campaign strategy?
Yes
No
Can you confidently report on the ROI of your email marketing efforts to your team or leadership?
Yes
No
Does your email platform integrate seamlessly with your CRM, eliminating the need for manual exports or duplicate data entry?
Yes
No
Can you create on-brand, professional email campaigns easily—without needing a designer or copywriter?
Yes
No
Do you regularly clean your database and ensure your contacts have valid, up-to-date information?
Yes
No
Are you retargeting your most engaged email subscribers across social media to stay top-of-mind?
Yes
No
Does your email marketing run effectively with minimal time and input from your team?
Yes
No